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Digital Marketing

Kickstart your career with the best Digital Marketing Course in Kottayam at CV Tech Kottayam
Learn SEO, Social Media Marketing, Google Ads, Meta Ads, Content Creation, Branding & AI-powered marketing tools with practical training and placement support.

Module – 1

Basics of Digital Marketing

  • WHAT IS DIGITAL MARKETING?
  • DIFFERENCE BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING.
  • TYPES OF DIGITAL MARKETING.
  • IMPORTANCE AND BENEFITS OF DIGITAL MARKETING.
  • HOW TO DEVELOP DIGITAL MARKETING STRATEGY.

Module – 2

BASICS OF SEO

  • WHAT IS SEARCH ENGINE OPTIMIZATION?
  • WHAT IS SERP?
  • SEARCH ENGINE RANK.
  • WEBSITE TRAFFIC.
  • SEARCH ENGINE SUBMISSION.
  • PAID SEARCH AND ORGANIC SEARCH.
  • TYPES OF SEO TECHNIQUES.
  • BLACK HAT SEO TECHNIQUES.
  • WHITE HAT SEO TECHNIQUES.
  • ON PAGE, OFF PAGE AND TECHNICAL SEO.
  • HOW SEARCH ENGINE WORKS?
  • WHAT IS A KEYWORD?
  • IMPORTANCE OF KEYWORD IN SEO.

Module – 3

KEYWORD RESEARCH AND COMPETITIVE
ANALYSIS

  • INTRODUCTION TO KEYWORD RESEARCH
  • TYPES OF KEYWORD
  • KEYWORD PROXIMITY
  • KEYWORD PROMINENCE
  • KEYWORD DENSITY
  • KEYWORD DIFFICULTY
  • KEYWORD STRUCTURE.
  • KEYWORD RESEARCHING TOOLS
  • GOOGLE AUTOSUGGESTION, GOOGLE KEYWORD PLANNER,
  • GOOGLE TRENDS
  • UBERSUGGEST,SEMRUSH,AHREF
  • LOCALISED KEYWORD RESEARCH
  • KEYWORD ANALYSIS LIST FOR PROJECT

Module – 4

CONTENT MARKETING

  • CONTENT BASICS
  • CONTENT RESEARCH
  • CONTENT GUIDELINES
  • CONTENT OPTIMIZATION
  • DESIGN AND LAYOUT
  • CONCLUSION

Module – 5

DEVELOPING A WORDPRESS SITE

  • DOMAIN AND HOSTING
  • INSTALL WORDPRESS THEME AND TEMPLATE
  • HOW DO BACKUP FOR THE SITE
  • PLUGIN INSTALLATION
  • HOW TO ADD PAGE & POSTS

Module – 6

ON PAGE OPTIMIZATION

  • YOAST SEO/ RANK-MATH INSTALLATION
  • 7 ELEMENTS OF ON PAGE OPTIMIZATION
  • URL OPTIMIZATION
  • META OPTIMIZATION AS PER KEYWORD SEARCH
  • CONTENT OPTIMIZATION
  • INTERNAL AND EXTERNAL LINK
  • IMAGE OPTIMIZATION
  • OPTIMISE FOR CTR
  • CREATE CUSTOMER ERROR 404 PAGE OPTIMIZATION
  • 301 REDIRECT FOR CANONICALIZATION PROBLEM
  • SETTING UP PERMALINK
  • CANONICAL TAGS
  • SCHEMA MARKUP

Module – 7

OFF PAGE OPTIMIZATION

  • DIRECTORY SUBMISSION
  • BLOG SUBMISSION
  • FREE CLASSIFIEDS
  • FORUM SIGNATURES AND COMMENTING
  • COMPETITOR LINK ANALYSIS
  • SOCIAL BOOKMARKING
  • CLASSIFIED POSTING
  • BLOG COMMENTING/ QUESTIONS & ANSWERS
  • PRESS RELEASE SUBMISSION
  • VIDEO SUBMISSION
  • IMAGE SUBMISSION
  • PDF /PPT SUBMISSION

Module – 8

TECHNICAL SEO

  • CROWDABILITY
  • PERFORMANCE
  • INDEXATION
  • SEO FRIENDLY HOSTING
  • SITEMAP.XML
  • SUBMISSION TO SEARCH ENGINES

Module – 9

SEARCH ENGINE MARKETING

  • GOOGLE ADS ACCOUNT CREATION.
  • WHAT IS GOOGLE ADVERTISING.
  • GOOGLE ADS CAMPAIGN OBJECTIVES.
  • TYPES OF GOOGLE ADVERTISING CAMPAIGNS.
  • GOOGLE ADVERTISING – IMPORTANT TERMS.
  • QUICK STEPS TO SET UP A GOOGLE ADVERTISING
  • CAMPAIGN.
  • GOOGLE VIDEO ADS.
  • ESSENTIAL YOUTUBE SEO TOOLS.
  • YOUTUBE ADVERTISING.

Module – 10

SOCIAL MEDIA MARKETING

  • SOCIAL MEDIA PROFILE CREATION.
  • [FACEBOOK,INSTAGRAM,LINKEDIN,]
  • FACEBOOK PAGE, LINKEDIN AND INSTAGRAM PAGE
  • CREATION.
  • SOCIAL MEDIA ADVERTISING.
  • FACEBOOK AD CAMPAIGN.
  • PAID AD CAMPAIGN.

Module – 11

EMAIL MARKETING

  • EMAIL TEMPLATE.
  • BRAND BUILDING.
  • PROSPECT TO CLIENT CONVERSION.
  • INCREASE IN WEBSITE TRAFFIC.
  • CONTACT DETAILS MANAGEMENT.

Module – 12

SEO TOOLS

  • UBER SUGGEST
  • GT MATRIX
  • SEO MINION
  • ALEXA
  • SCREAMING FROG
  • SEO OPTIMER
  • AHREF
  • MOZ

Module – 13

GOOGLE TOOLS

  • GOOGLE TRENDS.
  • GOOGLE ANALYTICS.
  • GOOGLE MY BUSINESS.
  • GOOGLE SEARCH CONSOLE.
  • GOOGLE TAG MANAGER.
  • GOOGLE KEYWORD PLANNER.
  • GOOGLE PAGE SPEED INSIGHTS.

Module – 14

DESIGNING

  • BASIC CANVA DESIGN.
  • BASIC TOOLS.
  • IMAGE EDITING.
  • POSTER CREATION.
  • YOUTUBE / INSTAGRAM VIDEO EDITING.

CV Tech – Best Digital Marketing Institute in Kottayam