Professional Diploma in Digital Marketing & Designing
MODULES:
MODULE 1:
BASICS OF DIGITAL MARKETING
What is Digital Marketing?, Difference between Traditional Marketing and Digital Marketing, Types of Digital Marketing, Importance and Benefits of Digital Marketing, How to Develop Digital Marketing Strategy
MODULE 2:
BASICS OF SEO
What Is Search Engine Optimization?, What Is SERP? Search Engine Rank, Website Traffic, Search Engine Submission, Paid Search and Organic Search, Types Of SEO Techniques, Black Hat SEO Techniques, White Hat SEO Techniques, On Page, Off Page and Technical SEO, How Search Engine Works? What is a Keyword? Importance Of Keyword In SEO
MODULE 3:
KEYWORD RESEARCH AND COMPETITIVE ANALYSIS
Introduction to Keyword Research, Types Of Keyword, Keyword Proximity, Keyword Prominence, Keyword Density, Keyword Difficulty, Keyword Structure, Keyword Researching Tools, Google Autosuggestion, Google Keyword Planner, Google Trends, UBERSUGGEST, SEMRUSH, AHREF, Localised Keyword Research, Keyword Analysis List for Project.
MODULE 4:
CONTENT MARKETING
Content Basics, Content Research, Content Guidelines, Content Optimization, Design and Layout, Conclusion.
MODULE 5:
DEVELOPING A WORDPRESS SITE
Domain and Hosting, Install WordPress Theme And Template, How do Backup for the Site, Plugin Installation, How to add Page & Posts.
MODULE 6:
ON PAGE OPTIMIZATION
Yoast Seo/ Rank-Math Installation, 7 Elements of on Page Optimization, URL Optimization, Meta Optimization as per Keyword Search, Content Optimization, Internal and External Link, Image Optimization, Optimise for CTR, Create Customer Error 404 Page Optimization, 301 Redirect for Canonicalization Problem, Setting Up Permalink, Canonical Tags, Schema Markup.
MODULE 7:
OFF PAGE OPTIMIZATION
Directory Submission, Blog Submission, Free Classifieds, Forum Signatures And Commenting, Competitor Link Analysis, Social Bookmarking, Classified Posting, Blog Commenting/ Questions & Answers, Press Release Submission, Video Submission, Image Submission, PDF /PPT Submission
MODULE 8: TECHNICAL SEO
Crawlability, Performance, Indexation, Seo Friendly Hosting, Sitemap.XML, Submission to Search Engines.
MODULE 9:
SEARCH ENGINE MARKETING
Google Ads Account Creation, What is Google Advertising, Google Ads Campaign Objectives, Types of Google Advertising Campaigns, Google Advertising – Important Terms, Quick Steps to Set Up a Google Advertising Campaign, Google Video Ads, Essential Youtube SEO Tools, Youtube Advertising
MODULE 10:
SOCIAL MEDIA MARKETING
Social Media Profile Creation [Facebook, Instagram, LinkedIn] , Facebook Page, LinkedIn and Instagram Page Creation, Social Media Advertising, Facebook Ad Campaign, Paid Ad Campaign
MODULE 11:
EMAIL MARKETING
Email Template, Brand Building, Prospect To Client Conversion, Increase in Website Traffic, Contact Details Management
MODULE 12:
SEO TOOLS
Uber Suggest, Gt Matrix, Seo Minion, Alexa, Screaming Frog, Seo Optimer, AHREF, MOZ
MODULE 13:
GOOGLE TOOLS
Google Trends, Google Analytics, Google My Business, Google Search Console, Google Tag Manager, Google Keyword Planner, Google Page Speed Insights
Module 14:
DESIGNING BASIC
Canva Design, Basic Tools, Image Editing, Poster Creation, YouTube / Instagram Video Editing
MODULE 15:
DESIGNING •
Visual Design, Typography Techniques, Digital Design
Designing Social engagement, Product Visualization & Branding
Ai Art Innovator, Logo Designing, Copyright & Designing Ethics
Creating Vector Illustrations, Digital & Interactive Publishing
Gen Ai Powered Social Media Content Creation
MODULE 16 : EDITING
Basic Video editing, Cuts, Shot organizing & Sync
Transitions, Effects, Color Correction & Grading
Chroma keying, Audio Editing, Final Rendering
Keyframe Animations, Simple Motion Graphics, Title Animations